Introduction
Airtime is an online UX research tool designed to accelerate the workflow of product teams. It offers two key features: the video call analyzer, which extracts insights and identifies patterns from video calls. You can simply ask questions, and Airtime gathers the answers from multiple videos for you, saving valuable time in the analysis process. The second feature is the website survey widget, which allows users to seamlessly collect and summarize responses directly on their websites, eliminating the need to manually review feedback one by one.
Problem statement
Research Insights & Challenges
During the initial research phase, the team gathered insights from professionals across various industries who frequently conduct user interviews. The feedback was clear: UX research is a time-intensive and tedious process, often requiring teams to spend countless hours analyzing video call transcripts and reviewing user feedback. This inefficiency made it challenging for companies to generate actionable insights quickly and effectively.
Design System Development
On a personal note, when I joined the project, I observed an opportunity to enhance the team’s workflow by introducing a consistent design system. While we collaborated on refining our design processes as a small team, the design system was an area that needed more structure. This faced me with a unique challenge: in addition to improving the UX research bottleneck, I worked on establishing a design system to ensure consistency and streamline the development process moving forward.
My role
As the only designer on a team of five, I was responsible for all aspects of design, including:
- Crafting wireframes, building prototypes, and designing the UI for both the web app and the landing page
- Creating a comprehensive design system to ensure visual and functional consistency across the platform and future updates
- Creating social media designs to support marketing
- Developing the landing page in Webflow, ensuring it aligned with the design of the platform as a whole
- Participating in user interviews, and brainstorming sessions as part of the product discovery process
- Performing competitor analysis to identify opportunities for introducing new and valuable features to the product
Process
Research & Insights Gathering
We began the project by gathering insights from UX experts to better understand their current research workflows. This included exploring what tools they use, how long the process typically takes, and the main bottlenecks they face. The answers to these questions provided valuable context for shaping our design direction.
Team Discussions & Market Overview
Next, we discussed the gathered insights with the team and conducted a market overview to analyze similar tools and their offerings. This research helped us identify opportunities where Airtime could introduce new features and bring additional value to researchers.
Design Exploration & Iteration
With the initial feature scope defined, I created multiple design variants to explore different solutions. After presenting these concepts to the team, we selected one and made refinements based on their feedback.
Prototyping & User Testing
I then moved forward with prototyping the chosen design, integrating the feedback to create a functional version for testing. I took part in user testing to observe and gather direct feedback from researchers, which was crucial in further refining the design before finalizing it.
Final Design & Handoff
Based on the feedback from user testing, I refined the design and created the final variant, which was then handed off to production.
Results
What started as a startup with a single feature has evolved into a platform that researchers actively use. Through continuous iteration and user feedback, Airtime became a valuable tool that streamlines UX research workflows. As we worked together, Airtime reached a point where it gained paying customers, including UX agencies that use it in their daily processes, saving time and gaining deeper insights from user interviews.
Airtime survey templates
Airtime survey summary
Airtime video analysis - transcript
Airtime video analysis - Study questions
Airtime video analysis - Highlights